Web Design Information
As I said earlier, I design to web standards. And, I will not let you fall afoul of any of the items listed in the table below!
What Viewers Dislike
| Design Element | Users Answering "Very Negatively" or "Negatively" |
|---|---|
| Pops-up in front of your window | 95% |
| Loads slowly | 94% |
| Tries to trick you into clicking on it | 94% |
| Does not have a "Close" button | 93% |
| Covers what you are trying to see | 93% |
| Doesn't say what it is for | 92% |
| Moves content around | 92% |
| Occupies most of the page | 90% |
| Blinks on and off | 87% |
| Floats across the screen | 79% |
| Automatically plays sound | 79% |
Table is taken from Jakob Nielsen's December 6, 2004 Alertbox. Don't let the date dissuade you. Everything still applies!
About the Table
Since 1995 I have subscribed to Jakob Nielsen's newsletter. And, in that time, he has become the most trusted authority on the usability of web sites. His seminars are presented in major, and not so major cities all over the country.
If you do your own web design, you would do well to follow his research. His site and all back-issues of his newsletter are at Alertbox from Dr. Jakob Nielsen
